The Soleil Stud

Our story

I have always loved the way a small detail can change an entire look.

I’m Israel Beller. Growing up in New York, I would take the train from my parents’ home into the city and spend hours walking Fifth Avenue, going from store to store and trying things on.

I wore suits to synagogue, celebrations and weddings from a young age. But it was often the smallest detail that stayed with me. A beautiful tie could lift a simple suit. One accessory could make everything feel complete.

Rue Dajor began with that idea. Small, graceful pieces that bring light to a woman’s face and beauty to the way she feels.

My hope is that they become the pieces she reaches for often, wears through the years and one day passes on. Future heirlooms, loved for their beauty and treasured for the memories they hold.